Stay Classy, Sun Media

h/t Justin Stayshyn

Jacked from the 140 (Because sometimes that’s all you need)

Seriously, dub tee eff?

Update: Yes, kids you too can be Warren Kinsella’s Next Idiot (after Dawg, that is).

Dispatches From The (Creative) Revolution: Maximizing Impact

guest post by Frank Frink

Rule #1, as prole expressed, is be polite. And respectful.

The individual advertisers did not directly place their ad on her page, and they would not necessarily be aware of any specific placements within the Toronto Sun web pages.

Make them aware, however, of the placement. Respectfully point out the optics.

Having been employed as both a media buyer and seller I can share this. Neither the advertiser nor the the media buying service they employ will be able to specifically request to have their ad removed from that specific page, not from any specific page. It doesn’t work like that.

The suggestion should be made to them that, if they disagree with the expressed viewpoint in then column and understand the harm of being associated with it no matter how peripherally, they contact Sun Media Corp. with their concern. Suggest that they make it known to Sun Media Corp. that they will remove all their advertising from Sun Media Corp. and Quebecor web and print properties unless a retraction is published in a highly visible manner; Marsden is fired; or both. And that they will direct their media buying service to withdraw their ads as soon as possible (some campaigns will have been contracted for a specific duration. They, the advertiser, may face certain contractual liabilities – Sun Media Corp. may make the counter-threat of suing them for breach of contract should they attempt to pull unilaterally. Be patient and understanding in that regard).

Sun Media Corp. and Quebecor properties include:
– Sun Media Corp. newspapers and web sites
– Osprey Media newspapers and web sites
– The canoe.ca network

Here’s a list of Sun Media Corp. and Osprey Media newspapers (with links to web sites where they apply) after the fold:

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