Dispatches From The (Creative) Revolution: Maximizing Impact

guest post by Frank Frink

Rule #1, as prole expressed, is be polite. And respectful.

The individual advertisers did not directly place their ad on her page, and they would not necessarily be aware of any specific placements within the Toronto Sun web pages.

Make them aware, however, of the placement. Respectfully point out the optics.

Having been employed as both a media buyer and seller I can share this. Neither the advertiser nor the the media buying service they employ will be able to specifically request to have their ad removed from that specific page, not from any specific page. It doesn’t work like that.

The suggestion should be made to them that, if they disagree with the expressed viewpoint in then column and understand the harm of being associated with it no matter how peripherally, they contact Sun Media Corp. with their concern. Suggest that they make it known to Sun Media Corp. that they will remove all their advertising from Sun Media Corp. and Quebecor web and print properties unless a retraction is published in a highly visible manner; Marsden is fired; or both. And that they will direct their media buying service to withdraw their ads as soon as possible (some campaigns will have been contracted for a specific duration. They, the advertiser, may face certain contractual liabilities – Sun Media Corp. may make the counter-threat of suing them for breach of contract should they attempt to pull unilaterally. Be patient and understanding in that regard).

Sun Media Corp. and Quebecor properties include:
– Sun Media Corp. newspapers and web sites
– Osprey Media newspapers and web sites
– The canoe.ca network

Here’s a list of Sun Media Corp. and Osprey Media newspapers (with links to web sites where they apply) after the fold:

Osprey Media’s publications

Daily newspapers

Other newspapers

Sun Media Corporation’s publications

Free commuter dailies

  • Journal 24 heuresTM, Montréal
  • Journal 24 heuresTM, et 24 HoursTM, Ottawa
  • 24 HoursTM, Toronto
  • 24 HoursTM, Calgary
  • 24 HoursTM, Edmonton
  • 24 HoursTM, Vancouver

Community dailies in Ontario, Manitoba and Alberta

  • The Recorder and Times – Brockville, Ontario
  • Stratford Beacon Herald – Ontario
  • The Daily Herald Tribune – Grande Prairie, Alberta
  • St. Thomas Times-Journal – Ontario
  • Fort McMurray Today – Alberta
  • The Daily Miner and News – Kenora, Ontario
  • The Daily Graphic – Portage La Prairie, Manitoba
  • Simcoe Reformer – Ontario
  • Woodstock Sentinel Review – Ontario Quebecor also owns and operates other leisure and entertainment properties – in broadcasting, magazines, music, video and books which you can read about here.Quebecor’s web-based properties such as canoe.ca, autonet.ca etc.. are listed here.

Part of the message to the advertiser is that YOU, the letter writer, are boycotting all these properties and publications as well as all of the advertisers services and products until such time as we have a satisfactory conclusion. also inform them that you have, or will be, contacting all of your e-mail and online correspondents in Canada and the United States with this information.

If you come across any information from any of the advertisers web sites regarding their ‘charitable and/or community endeavours, let the advertiser know that you will also be contacting their charitable and community service recipients with this information. very likely that charities etc.. would not want to have any sort association with support for torture.

Here’s an example of that sort of charitable work:
PJ’s Pet Centres is one of the advertisers noted. They list a charitable association on their home page which links here.

Every November, PJ’s conducts a National Fundraising Campaign. Over the past two years our valued customers and staff have raised over $100,000 for Dog Guides Canada.

This one pains me as an animal lover and pet owner (Dog Guides Canada is a very worthy cause), but let PJ’s know that you have, or will be, contacting Guide Dogs Canada that PJ’s $$$ is tainted by association.

Another example – Ontario Science Centre. They do a lot of business with school groups. I don’t think I need to state the obvious (i.e. T-Dot and Southern Ontario school boards will be notified of OSC’s association).

Yeah, it’s big and complicated but we have to play hardball here.

No doubt the auto manufacturers on the advertiser list – Chrysler, Mazda, Hyundai etc. make charitable donations and list their recipient charities. Please let us know who they are if you find them.

If anyone has other suggestions and points, please continue to add them in the comments [ at ACR].

Recommend this post at Progressive Bloggers

3 thoughts on “Dispatches From The (Creative) Revolution: Maximizing Impact

  1. I must not have been the only one who wrote in after that hideous “One mans torture is anothers CIA sponsored swim lesson’ article….the nutcase got fired, from the most conservative paper in Canada!!

    Even her own statement is whacked still, look at how it begins! Good stuff though, re-affirms my faith in cdn decency and the rejection of US style divisive/wedge politics.

    Welcome to the official online home of Rachel Marsden, New York based political strategist and media commentator.

    Sun Media Column Statement:

    “Attention terrorists and Islamofascists: You can now read the Toronto Sun without having your delicate sensibilities offended, as my weekly column is no longer with Sun Media. I am currently exploring US syndication and other venues for the column. In the meantime, you can continue to read it here at RachelMarsden.com, every Monday. And yes (to respond to some of your queries), after more than 2 years of writing weekly for the Sun, I’ve been under a new Editor-in-Chief, Lou Clancy, since October 5th, who comes from Canada’s most liberal newspaper: The Toronto Star. My column about Islam was spiked on his first day at the job. Best of luck to any principled conservatives who remain.”

    – Rachel Marsden, November 7/07


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